The things you read on a bread bag. 'At Helga's we like to make our bread happy and carefree'. Really? So apart from anthropomorphising a flour and yeast food product and endowing it with human emotions, they are marketing this product with the same lines that promote tampons and associated 'feminine hygiene' products?
I can picture it now... a sunny day, a sandy beach, waves crashing, a loaf of bread and a slimline pack of tampons frolicking carefree ... or windsurfing perhaps?
What other odd ads like this have you seen?